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20 second on-screen, program specific promotion designed to operate in a series. Each short centres upon the channel logo as a window to the world.
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A further example of how the program specific promotion would operate. This shows how a sense of continuity would be established through the use of the logo.
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Animated piece designed to advertise Loughborough University School of Art and Design to Foundation level students.
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Self promotional image visually exploring the barrage of offers forced upon a consumer in an average shopping trip.
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One of two mock billboard images about the 2012 London Olympic bid. This image is 'for' the bid and represents the positives of a London bid such as the peaceful gathering of many nationalities in the pursuit of one goal, sporting success. Both images are originally 1.5m wide and as a result have complex levels of detail not clearly visible at this scale.
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Second of two mock billboard images about the 2012 London Olympic bid. This image is 'against' the bid and focuses on the pressure London and it's inhabitants would face with a successful Olympic bid. The image depicts the breakdown of transport links and the predicted heightened security which would be necessary for the games and would leave central london akin to a police state. Again this image is 1.5m wide.
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Image entered into the SAA transport competition, designed to convey the new architecture one can see using London's transport services.
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